London, UK

Hey, I'm Sophie.

I've spent the last decade working across product, strategy, go-to-market and operations in fast-moving tech and ecom businesses. I'm happiest somewhere in the middle of it all: getting close to customers, working out what actually matters, and turning ideas into products.

I'm increasingly interested in what AI can make possible too: fewer pointless tasks, better ways of working, and giving small teams more leverage. I write about practical AI and the realities of working in tech on Substack.

I'm now looking for what's next: ideally a small team with a big problem, and people I can learn a lot from. I'm interested in Chief of Staff, operator and founding product roles at startups.

Sophie Bizley
Background

About me.

Where I've been

Waitrose, John Lewis and Dojo, mostly working on early-stage concepts and products. I joined Dojo in its infancy and grew with it through its scale-up years, building payments products from nothing.

What I'm like

Equally at home with a customer, an engineer or a founder. I like messy problems, good people and getting things moving.

What I care about

Making AI useful and accessible to people who've been told it's not for them, especially non-technical people. And helping make tech a place where women can actually thrive.

What's next

A small team, a big problem, and a founder I can learn from.

A story from work

Dojo Intelligence Pro

The question was simple: would merchants pay for insight into their payments data, their market and their customers? We built an analytics product to find out. Turns out they would.

£2M
ARR generated
20K+
Active users
10+
Enterprise customers
Read the case study → Shortlisted · Fintech New Product of the Year
Dojo Intelligence Pro: full journey

Experience.

Tap any role to read what I did
2026–Now
Creator
Practical AI guides, built from 80+ conversations with people who avoid AI.
Tech with Soph
2025–2026
Lead Product Manager · Dojo Intelligence
Launched Dojo's AI-powered analytics product from scratch.
Dojo
→
2022–2025
Senior Product Manager · Revenue & Consumer Growth
QR payments, tipping and reviews across Dojo's hospitality products.
Dojo
→
2021–2022
Product Manager · Remote Payments
Built Dojo's remote payments business from nothing.
Dojo
→
2020–2021
Delivery Lead · E-commerce & Checkout
Got PayPal and buy now, pay later into JohnLewis.com.
John Lewis
→
2018–2020
Product Owner · Ventures
Three new ventures, including in-home grocery delivery and wine tasting at home.
Waitrose / JLP
→
2017–2018
IT Graduate
Rotated through software development, analysis and project management.
Waitrose / JLP
2015–2017
Earlier
Business Associate, The Challenges Group (2017). Research Intern, Chainformation (2015).
Challenges · Chainformation
Recognition
★
Fintech New Product of the Year: shortlisted, Dojo Intelligence Pro
★
Team of the Year: Dojo remote payments infrastructure
★
Creator Award: Dojo
In the Press
Education
◦
BSc Economics & Geography
University of Birmingham
◦
Foundation in Business Change & Requirements Engineering
BCS, The Chartered Institute for IT

Outside work.

Photo: somewhere in Europe with a can of Red Bull
Challenge · Europe
Red Bull Can You Make It?

Picked from tens of thousands of applicants. We travelled across Europe with Red Bull as our only currency, and had to hit 7 city checkpoints along the way.

7 cities · 1 week · no moneyredbull.com ↗
Photo: on the water, Devizes to Westminster
Endurance · 125 miles
DW Canoe Race

One of the world's toughest canoe marathons: 125 miles through 77 locks. Came third in the mixed doubles.

125 miles · 77 locks · non-stopdwrace.co.uk ↗
Photo: Age UK Digital Champion session
Volunteering · Age UK
Digital Inclusion Programme

Digital Champion volunteer, teaching older people how to navigate technology.

Digital Champion · one to oneageuk.org.uk ↗